Rob Here,

In reference to our 'blues' project, we have completed 3 briefs of research alread from secondary research, sketches, mood boards, photographs and sound recordings. Today we were given out final brief- to create a channel ident for the new channel 'MTV Blues'.

Now an ident is very short, perhaps 15 to 30 seconds. There are hundered of them to be seen at 

http://www.e4.com/estings/ (including one I produced for college...)

I am perhaps interested into doing an animation for the video because then I will have many more possibilities, I am always wanting to use various types of filmaking and developing my drawing skill.

For my previous animations a method I have found particulary interesting is graphic animation (cutout) as it doesn't require extensive art skills or modelling talent. This style was commonly made popular by Mony Python- used because of ease of use and the ability to add surrealism to any peice.

Here are a few of my initial ideas:

Cutout animation changing moder stars to old blues stars, swapping heads- usinng the cover versions and original tracks.

Some animation of the Logo (design one myself) possibly using older scrawled handwriting representing old and modern font for the present.

From these ideas it is clear to see that I really want to show the connection between the past and the present, the past of the blues as heavily influencing modern music. I want my ident not only to just tell the audience what channel they are watching but visually tell the audience something about the blues.

Til next time, Rob.  (I think that is going to be my regular sign off...)